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The Risk Factor

LIVE SAFE, BUT LIVE! A cross-platform initiative to improve our ability to understand, assess and respond to risk.

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Overview

Risk Factor is a cross-platform initiative that improves our ability to understand, assess and respond to the short- and long-term risks we all share, helping us to live safer, healthier and more satisfying lives.

The campaign entails screenings and television broadcasts of the documentary RISK FACTOR, along with the launch of a new mobile app RISK NAVIGATOR, a rich media website, a contest, and social media campaign.

Project Details

Release Date

July 25, 2017

Production Company

Kensington Communications Inc.

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