The
Audience Development Preliminary Plan is required to apply for financing. If you receive a positive funding decision, the
comprehensive Audience Development Plan and
Budget will be required to receive financing.
TELUS Fund encourages applicants to use the ALERT® process below to create and execute their Audience Development Plan. The Audience Development Plan defines “what” you intend to do, and the ALERT process defines “how” you will do it.
Developed by
Magnify Digital, the five-stage, end-to-end ALERT process, is a tried-and-tested method for audience success.