Audience Development

A strong Audience Development Plan is key to driving viewership and positively impacting the well being of people in their environment.

Use the ALERT® process to create and execute the Audience Development Plan (ADP) for your project.

A Preliminary ADP is required to apply for development financing. A Comprehensive ADP is required to apply for production financing.

Developed by Magnify Digital, the five-stage, end-to-end ALERT process, is a tried-and-tested method for audience success.

Assess

The first part of any Audience Development Plan involves a rigorous assessment of your target audiences and the current market conditions.

An Introduction to Assess

Defining Your Target Audience

Securing Domain Names and Handles

How to Define Target Audiences

Locate

The next step is to locate, locate, locate your audience. Where are they gathering online? What are they talking about? How can you reach them?

An Introduction to Locate

Finding Audiences on Other Platforms

Partnering with Expert Organizations

Engage

An audience is nothing if it isn’t engaged with your project. These resources will help you find ways to connect with them in a meaningful way.

An Introduction to Engage

Understanding Paid Media

Working with Marketing Experts

Working with Marketing Expertise

Complementary Content for Audience Development

Email Marketing for Screen Media Projects

Respond

Once audiences start talking, it’s important to listen. Staying on top of conversations about your project enables you to turn feedback into opportunities.

An introduction to Respond

Understanding community management

Encouraging conversation in your community

Track

Tracking your project’s performance isn’t just a requirement of funding; it allows you to adjust your Audience Development Plan based on real-time insights.

An Introduction to Track

Tracking Quantitative and Qualitative Data

Adjusting Tactics Based on Data and Results

Using Data to Optimize Audience Development

ScreenMiner Overview

BUILD YOUR AUDIENCE! Webinar Series

A guide to Comprehensive Audience Development Plans required by TELUS Fund, Bell Fund, and Shaw Rocket Fund.