The Audience Development Preliminary Plan
is required to apply for financing. If you receive a positive funding decision, the comprehensive Audience Development Plan
will be required to receive financing.
TELUS Fund encourages applicants to use the ALERT® process below to create and execute their Audience Development Plan. The Audience Development Plan defines “what” you intend to do, and the ALERT process defines “how” you will do it.
Developed by Magnify Digital
, the five-stage, end-to-end ALERT process, is a tried-and-tested method for audience success.