Producer Resources

TELUS Fund equips producers with financing, tools, and expertise
to lead impactful audience engagement.

MARKETING
EXPERTISE

Producer-led marketing doesn't mean going it alone. TELUS Fund has created a list of pre-approved partners ready to help funded projects succeed.

COMPREHENSIVE AUDIENCE DEVELOPMENT PLAN

Developed with your pre-approved marketing agency, the CADP is the cornerstone of your project's strategy to reach and engage audiences.

ALERT^®

Tips and videos to help you prepare to work effectively with marketing expertise.

FAQ

What if I have in-house marketing expertise?

If you have in-house marketing expertise, TELUS Fund allows you to submit your team’s qualifications for review. Your in-house experts must demonstrate experience comparable to TELUS Fund’s pre-approved marketing experts, particularly in planning and executing Comprehensive Audience Development Plans for screen media projects

Discover ALERT^®

Developed by Magnify Digital, the five-stage, end-to-end ALERT process,
is a tried-and-tested method for audience success.

ASSESS

LOCATE

ENGAGE

RESPOND

TRACK

Assess

The first part of any Audience Development Plan involves a rigorous assessment of your target audiences and the current market conditions.

AN INTRODUCTION
TO ASSESS

DEFINING YOUR TARGET
AUDIENCE

HOW TO
DEFINE TARGET
AUDIENCES

SECURING DOMAIN NAMES AND
HANDLES

Locate

The next step is to locate, locate, locate your audience. Where are they gathering online? What are they talking about? How can you reach them?

AN INTRODUCTION TO LOCATE

FINDING AUDIENCES ON OTHER PLATFORMS

PARTNERING WITH HEALTH
ORGANIZATIONS

Engage

An audience is nothing if it isn’t engaged with your project. These resources will help you find ways to connect with them in a meaningful way.

AN INTRODUCTION
TO ENGAGE

UNDERSTANDING PAID MEDIA

WORKING WITH MARKETING
EXPERTISE

COMPLEMENTARY CONTENT FOR
AUDIENCE DEVELOPMENT

EMAIL MARKETING FOR SCREEN
MEDIA PROJECTS

Respond

Once audiences start talking, it’s important to listen. Staying on top of conversations about your project enables you to turn feedback into opportunities.

AN INTRODUCTION
TO RESPOND

UNDERSTANDING COMMUNITY
MANAGEMENT

ENCOURAGING CONVERSATION
IN YOUR COMMUNITY

Track

Tracking your project’s performance isn’t just a requirement of funding; it allows you to adjust your Audience Development Plan based on real-time insights.

AN INTRODUCTION
TO TRACK

TRACKING QUANTITATIVE AND
QUALITATIVE DATA

SCREENMINER
OVERVIEW

ADJUSTING TACTICS BASED ON
DATA AND RESULTS

USING DATA TO OPTIMIZE
AUDIENCE DEVELOPMENT

IS MY PROJECT ELIGIBLE?

How do I apply for funding? Find out what’s required to apply for the different funding streams.

Producer Resources

MARKETING
EXPERTISE

COMPREHENSIVE AUDIENCE DEVELOPMENT PLAN

ALERT^®

What if I have in-house marketing expertise?