TELUS Fund equips producers to lead audience development with financing, tools, and expert partners. No one is more passionate or driven to make an impact than the producer.
Created with your pre-approved Marketing Agency, the CADP is your strategic roadmap to reach, engage, and impact Canadian audiences — from development to post-launch.
Producer-led doesn’t mean going it alone. TELUS Fund has assembled a list of pre-approved Marketing Agencies with the expertise to help your project succeed.
Find practical tools, tips, and videos to help you build a strong CADP and work effectively with your Marketing Agency.
Explore tips and videos organized by the ALERT framework — a five-step process from Magnify Digital designed to guide producers through audience development.
The first part of any Audience Development Plan involves a rigorous assessment of your target audiences and the current market conditions.
The next step is to locate, locate, locate your audience. Where are they gathering online? What are they talking about? How can you reach them?
An audience is nothing if it isn’t engaged with your project. These resources will help you find ways to connect with them in a meaningful way.
Once audiences start talking, it’s important to listen. Staying on top of conversations about your project enables you to turn feedback into opportunities.
Tracking your project’s performance isn’t just a requirement of funding; it allows you to adjust your Audience Development Plan based on real-time insights.
How do I apply for funding? Find out what’s required to apply for the different funding streams.
2025 PROGRAM GUIDELINES
