Explore tools and resources to increase the reach and impact of health content.
We use the ALERT® system to organize the elements of the Audience Development Plan. This five-stage, end-to-end process developed by Magnify Digital is a tried-and-tested method for success.
Assess
The first part of any Audience Development Plan involves a rigorous assessment of your target audiences and the current market conditions.
Once audiences start talking, it’s important to listen. Staying on top of conversations about your project enables you to turn feedback into opportunities.
Tracking your project’s performance isn’t just a requirement of funding; it allows you to adjust your Audience Development Plan based on real-time insights.