Audience Development

Explore tools and resources to increase the reach and impact of health content.

We use the ALERT® system to organize the elements of the Audience Development Plan. This five-stage, end-to-end process
developed by Magnify Digital is a tried-and-tested method for success.

Assess

The first part of any Audience Development Plan involves a rigorous assessment of your target audiences and the current market conditions.

An introduction to Assess

Defining your target audience

Securing domain names and handles

Locate

The next step is to locate, locate, locate your audience. Where are they gathering online? What are they talking about? How can you reach them?

An introduction to Locate

Finding audiences on other platforms

Partnering with expert organizations

Engage

An audience is nothing if it isn’t engaged with your project. These resources will help you find ways to connect with them in a meaningful way.

An introduction to Engage

Understanding paid media

Working with marketing experts

Respond

Once audiences start talking, it’s important to listen. Staying on top of conversations about your project enables you to turn feedback into opportunities.

An introduction to Respond

Understanding community management

Encouraging conversation in your community

Track

Tracking your project’s performance isn’t just a requirement of funding; it allows you to adjust your Audience Development Plan based on real-time insights.

An introduction to Track

Tracking quantitative and qualitative data

Adjusting tactics based on data and results

What have we already funded?

Discover health content that has received support from TELUS Fund.

Frequently Asked Questions

Do you have a question? Maybe it’s already been answered in our FAQs.