Develop Your Audience

Explore tools and resources to increase the reach and impact of health content.

We use the ALERT® system to organize the elements of the Audience Development Plan. This five-stage, end-to-end process
developed by Magnify Digital is a tried-and-tested method for success.

Assess

The first part of any Audience Development Plan involves a rigorous assessment of your target audiences and the current market conditions.

An introduction to Assess

Working with marketing experts

How to forecast audience reach

Locate

The next step is to locate, locate, locate your audience. Where are they gathering online? What are they talking about? How can you reach them?

An introduction to Locate

Partnering with expert organizations

Niche audience platforms to consider

Engage

An audience is nothing if it isn’t engaged with your project. These resources will help you find ways to connect with them in a meaningful way.

An introduction to Engage

Paid Media: when, where, how to use it

Working with influencers

Respond

Once audiences start talking, it’s important to listen. Staying on top of conversations about your project enables you to turn feedback into opportunities.

An introduction to Respond

Community Management for Health & Wellness

Check back soon for more resources

Track

Tracking your project’s performance isn’t just a requirement of funding; it allows you to adjust your Audience Development Plan based on real-time insights.

An introduction to Track

Measuring qualitative impact

Essential data points to track

What have we already funded?

Discover health content that has received support from TELUS Fund.

Frequently Asked Questions

Do you have a question? Maybe it’s already been answered in our FAQs.