Don’t miss an upcoming deadline: Special Call for Web Series: February 3, 2020 | Production financing: April 20, 2020 | Discoverability financing: April 20, 2020

Discoverability Financing

Discoverability funding is available for exceptional health content that has achieved measured success (for example: more than 500k total 2+ Average Minute Audiences, 20k Canadian subscribers, or an average 20k Canadian views to substantial completion). This funding is intended to continue driving viewership, renew and refresh the Programming, and maintain the audience’s experience in Canada.

Application deadlines

Option 1: Submit at the next deadline date

Monday, April 20th, 2020

Option 2: Request an invitation to apply

Applications are now being accepted.

How to apply

  • PDF

    Review the checklist below and the program guidelines:

  • FAQ

    Have questions? You will find answers to frequently asked questions here:

  • Email

    If your project meets the Minimum Support Requirements, please contact the TELUS Fund to discuss your submission before applying or to request an invitation to apply.

  • MSWord

    If you are applying at the deadline or have received an invitation to apply from the Executive Director, please submit your application form to

  • Typically we will confirm the eligibility of applications received at the deadline within 10 business days and render funding decisions within 8 to 10 weeks. Applications by invitation typically take more time.

  • Positive funding decisions will have 90 days to meet our due diligence requirements and enter into a long form financing agreement.

Applicant checklist

  • The Applicant is experienced in the business of producing professional media content,

  • headquartered in Canada,

  • a for-profit taxable corporation (within the meaning of Canada’s Income Tax Act),

  • Canadian-controlled (Sections 26 to 28 of the Investment Canada Act), and

  • the owner of sufficient copyright permissions to create and exploit the content.

Content checklist

  • The Content is story-driven and demonstrates the potential to entertain, engage and enlighten the health choices of Canadians,

  • includes a significant contribution from the Canadian independent production sector,

  • intends to achieve a minimum Canadian content points, with appropriate exceptions for international ventures,

  • includes support from an Expert Organization(s) committed to ensuring the highest standard in the treatment of the health issue

  • has obtained a commitment to transmit the Content to Canadians from Distribution Platform(s),

  • has obtained cash financing of at least 5% of the budget from Third Party Financer(s),

  • meets the definition of eligible program categories, except News, Reporting and Actualities, or Sports, and

  • does not include plans to create or enhance a platform for transmitting programming.