Don’t miss the upcoming deadline: Production financing: May 7, 2018 | Discoverability financing more than $75,000: May 7, 2018

Discoverablility financing

Discoverability funding is available for exceptional health and wellness content that has achieved measured success during the first year following their launch to continue driving viewership, renew and refresh the programming, and maintain the audience’s experience.

Application deadlines

For applications requesting up to $75,000:

Applications received September 5, 2017 to May 31, 2018

Discoverability financing more than $75,000:

Monday, May 7th, 2018

How to apply

  • PDF

    Review the checklist below and the program guidelines:

  • Eligible submissions achieving Minimum Support Requirements are encouraged to contact us at before submitting an application.

  • MSWord

    Submit your application form to

  • We will confirm eligibility within 5 business days. You will receive a funding decision within 8 to 10 weeks.

  • Positive funding decisions will have 90 days to meet our due diligence requirements and enter into a long form financing agreement.

Applicant checklist

  • The Applicant is primarily in the business of producing professional media content,

  • headquartered in Canada,

  • a for-profit taxable corporation (within the meaning of Canada’s Income Tax Act),

  • Canadian-controlled (Sections 26 to 28 of the Investment Canada Act), and

  • the owner of sufficient copyright permissions to create and exploit the content.

Content checklist

  • The Content is story-driven and demonstrates the potential to entertain, engage and enlighten the health choices of Canadians,

  • includes a significant contribution from the Canadian independent production sector,

  • intends to achieve a minimum Canadian content points, with appropriate exceptions for international ventures,

  • includes support from an Expert Organization(s) committed to ensuring the highest standard in the treatment of the health issue

  • has obtained a commitment to transmit the Content to Canadians from Distribution Platform(s),

  • has obtained cash financing of at least 10% of the budget from Third Party Financer(s),

  • meets the definition of eligible program categories, except News, Reporting and Actualities, or Sports, and

  • does not include plans to create or enhance a platform for transmitting programming.