Discoverablility financing

Discoverability funding is also available for exceptional health content that has achieved measured success. This funding is intended to continue driving viewership, renew and refresh the Programming, and maintain the audience’s experience in Canada.

Application deadlines

For applications requesting up to $75,000:

Applications may be submitted: September 1, 2019 to August 31, 2020

Discoverability financing more than $75,000:

Monday, April 20th, 2020

How to apply

  • PDF

    Review the checklist below and the program guidelines:

  • FAQ

    Have questions? You will find answers to frequently asked questions here :

  • Email

    Applicants meeting Minimum Support Requirements are encouraged to contact the Fund at to discuss their submission before applying.

  • MSWord

    Submit your application form to

  • We will confirm eligibility within 5-10 business days. You will receive a funding decision within 8 to 10 weeks.

  • Positive funding decisions will have 90 days to meet our due diligence requirements and enter into a long form financing agreement.

Applicant checklist

  • The Applicant is experienced in the business of producing professional media content,

  • headquartered in Canada,

  • a for-profit taxable corporation (within the meaning of Canada’s Income Tax Act),

  • Canadian-controlled (Sections 26 to 28 of the Investment Canada Act), and

  • the owner of sufficient copyright permissions to create and exploit the content.

Content checklist

  • The Content is story-driven and demonstrates the potential to entertain, engage and enlighten the health choices of Canadians,

  • includes a significant contribution from the Canadian independent production sector,

  • intends to achieve a minimum Canadian content points, with appropriate exceptions for international ventures,

  • includes support from an Expert Organization(s) committed to ensuring the highest standard in the treatment of the health issue

  • has obtained a commitment to transmit the Content to Canadians from Distribution Platform(s),

  • has obtained cash financing of at least 5% of the budget from Third Party Financer(s),

  • meets the definition of eligible program categories, except News, Reporting and Actualities, or Sports, and

  • does not include plans to create or enhance a platform for transmitting programming.